Retail
Fashion | Luxury | Lifestyle | Bath & Body
FASHION
ironic how hard it is to make something look easy.
Endlessly photographed, fashion is a personal dynamic. So we start with the product story.
Who was the designer and who did they imagine wearing it? What was the inspiration?
What sensation did they plan? How practical? How sensual? How comfortable? How lasting?
Then we overlay what the designer's vision was into casting models, selecting locations, directing photographers – speaking to the customer. It's a seamless process of defining and building brand imagery.
“Elegance is the only beauty that never fades.”
luxury
defining it is entirely personal.
The definition of luxury is different for everyone.
Our definition is pretty simple: Luxury must always be thoughtful.
Luxury must be presented with simply lovely moments in mind.
“Simplicity is the
ultimate sophistication.”
Lifestyle
Form follows function.
That old moniker will always apply to how we choose to live, where we live, and what suits our particular needs. So why do people whose businesses build environments come to The 2M Group?
We like to think it's because of how much we respect people by inspiring them to
fundamentally love creative products, places and spaces.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
Bath & body
it's about how you feel, not only what it does for you.
We are effected by everything, whether we notice or not:
The way a container feels. The scent as it touches you.
The colour. The shape. The materials. They all add up.
But it goes beyond this when you look at the product itself. It's as much about
where the ingredients come from as it is about the blends themselves.
Each decision made along the way adds to (or detracts from) the final design.
“Take care of yourself — you never know when the world will need you.”